Businesses Continue to Digitize Operations to Protect Employee Health
If 2020 taught the business world anything it is that flexibility and adaptability are key. Businesses that may not have ordinarily thought of implementing a work-from-home model were forced into one last year to protect employee and customer health.
The tectonic shift in business operations especially affected small and medium-sized businesses (SMBs) forcing them to accommodate remote work for their employees while still delivering high-quality service to their customers.
For SMBs this meant getting creative to serve their customers and retain employees while balancing the hazards of the COVID-19 pandemic. Consequently, businesses initially turned to a variety of platforms to help them manage the digital transition.
The UCaaS Takeover
However, as the pandemic lurched along and the idea of a rapid return to normalcy faded from view, businesses realized they may need more long-term solutions to digitize their operations. This fueled a growth in the adoption of unified communication as a service (UCaaS) providers.
UCaaS refers to companies that provide a cloud-based stack of telecommunication solutions bundled into a service model. The UCaaS industry clocked in an impressive 88% increase in 2020, with big names such as Zoom Video Communications Inc ZM +2.55% garnering much of the attention in 2020. However, lesser-known names have been growing as well and are differentiating themselves from the big names in the UCaaS space in innovative ways.
Digital Solutions for SMBs
Digerati Technologies, Inc. DTGI +0.99% emerged from 2020 as one such juggernaut in the UCaaS space. With a focus squarely on SMBs, Digerati has tailored its solutions to address the main pain points its customers face, concentrating on simplified internal operations for its customers.
As an example, SMBs used to rely on call forwarding services for their PBX systems for short-term out-of-office situations. However, with the need to have employees work remotely, long-term outdated call forwarding was not conducive to both internal conferencing and external call management.
Digerati tackled this problem head-on for its customers through its subsidiary Nexogy, whose soft application for Mac, iPhone, Android and PC allows customers to take the PBX capabilities of their legacy phone lines with them anywhere they have an Internet connection. This allows businesses to maintain normal operations such as conferencing and call transferring even with an entirely remote workforce.
Digerati also understands that SMBs don’t have large IT departments they can throw at a new communications project or installation. Consequently, Digerati has positioned itself as a partner that can customize solutions to fit each customer’s specific needs.
In a market where SMBs have regionally fragmented providers or big-box behemoths to choose from, Digerati seems to be scratching an itch for its customers because of its competitive pricing, localized customer support and easy customization.
As the work remote trends look to continue, with employees and businesses alike concerned about further variants and spreading of the COVID-19 virus, communication systems and digital collaboration will remain of vital importance to businesses.